2012 Milestone, Launch Facebook goes public, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.[53]
2012 Launch Snapchat launches video sharing, allowing users to share 10 second videos.[54]
2012 Launch Tinder, a widely popular dating-oriented social networking service, launches.[55]
2012 Acquisition Facebook acquires Instagram for $1 billion in cash and stock (20 h 34 m, 1 jan 2012 ano – 10 h 23 m, 13 abr 2012 ano)