2012 Milestone, Launch Facebook goes public, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.[53]
2012 Launch Snapchat launches video sharing, allowing users to share 10 second videos.[54]
2012 Launch Tinder, a widely popular dating-oriented social networking service, launches.[55]
2012 Acquisition Facebook acquires Instagram for $1 billion in cash and stock (20 St. 34 Min, 1 Jan 2012 Jahr – 10 St. 23 Min, 13 Apr 2012 Jahr)