History of X-Box
Category: Other
Updated: 3 May 2019
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Created byandrew stephan
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XBOX ANNOUNCED TO PUBLIC W/ PROTOTYPEMS EXEC SUMMIT TAKES PLACE(T) FINAL DESIGN UNVEILEDFIRST UNIT SOLD(T) XBOX RELEASED TO PUBLICHALO RELEASEDPRICE DROP TO $199XBOX LIVE BETA TESTING BEGINSXBOX LIVE IS LAUNCHED2ND GEN XBOX UNDERWAYXBOX LIVE ARCADE LAUNCHEDXBOX LIVE REACHES 1M USERSXBOX 360 UNVEILED ON MTVXBOX 360 LAUNCHED (Zero Hour)ORIGINAL XBOX PRODUCTION CEASESXBOX 360 ELITE UNVEILEDXBOX 360 ELITE (120GB) RELEASED TO PUBLICXBOX 360 ARCADE RELEASED TO PUBLICXBOX LIVE SERVERS SHUT DOWN FOR ORIGINAL XBOXXBOX LIVE GOLD LAUNCHESXBOX 360 S RELEASEDXBOX 360 ELITE AND XBOX ARCADE DISCONTINUEDALL XBOX 360 MODELS DISCONTINUEDMICROSOFT UNVEILS THE XBOX ONEXBOX ONE IS RELEASEDPHIL SPENCER UNVEILS XBOX ONE S (E3 2016)PROJECT SCARLET ANNOUNCED(T) PLAYSTATION 2 Release, North AmericaNINTENDO GAMECUBE LAUNCHES (North America)FIRST REPORT OF RED RING OF DEATHNINTENDO WII LAUNCHEDPlaystation 3 launched in USNINTENDO SWITCH Released WorldwideSONY ANNOUNCES PLAYSTATION 2VALENTINES DAY MASSACRE MEETINGDECISION MADE TO EXTEND 360 WARRANTYNYT reports Games unit had a profit of $85 millionHalo: The Master Chief Collection Release (Issues)Sega Dreamcast Release, JapanSega Dreamcast Release, North AmericaPLAYSTATION 2 Release JapanDreamcast Discontinued, Worldwide(T) NINTENDO GAMECUBE RELEASES IN JAPANXbox Japan LaunchPS2 Slimline Release, EuropePS2 Slimline Release, North AmericaPlaystation 3 launch in JapanGamecube is discontinuedLaunch of Xbox 360 PremiumPS3 Slim Release, North AmericaRelease of Xbox 360 S 4 GBKinect release in North AmericaWii Family Edition US ReleaseWii U North America ReleaseWii Mini release in CanadaSony announces PS3 Super Slim for release in late 2012Launch and release of Xbox 360 E 4 GB Launch of Xbox 360 E 250 GBWii discontinued in Japan and EuropePlaystation 4 Release, North AmericaXbox One 500GB w/o Kinect ReleaseXBOX One 1TB ReleaseXBOX One 1TB (Elite) ReleasePS4 Slim releaseXbox One S 2TB ReleaseXbox One S 500GB, Xbox One S 1TB ReleasePlayStation 4 Pro Worldwide ReleaseXbox One X 1TB ReleaseCreation of Microsoft's Entertainment Business Unit(D) Ed Fries leads Entertainment Business Unit(D) Microsoft Multimedia Retreat(D, C) Ted Hase introduces Nat Brown to team(T-C) Otto Berkes invites Seamus, Ted Hase invites Bachus, to console discussions(D) Discussions on project's name(D) First "Bill" Meeting(D) 3rd Bill Meeting(D) xBox team publishes Blue Book plan(D) First Meeting with Bill and Steve(D) Bill Meeting--Bill gives Windows guys permission to start working on project(D) J Allard meets with Steve Balmer(D) Research and Travel & Silver X(D) Hail Mary report(D) No Windows DecisionDeal with Intel for CPUNVIDIA chosen as GPU for Xbox9/11 World Trade Center Terrorist attacksRelease of NexGen "The Making of Xbox article"Duke controller is "Blunder of the Year"Halo Trailer Release, Macworld(T and D) Microsoft Game Division acquires Bungie(T) Hardware problems at E3 2001Halo 2 Release Date, Smashes RecordsHalo 3 Release (NA)Halo 3: ODST Worldwide ReleaseHalo Wars ReleaseBungie announces split with Microsoft343 Industries CreatedPeter Moore hired by MicrosoftE3 2004, Moore Halo 2 Tattoo Release DateXbox Live promoted at E3 2002CES International 2002 Xbox presentationBill Gates and Shaq play Xbox Live game Midtown Madness at CES 2003Halo 2 Unvieled at E3 2003Japanese RPG giant Square Enix will create role-playing games for XBox 360, Final Fantasy XI (E3 2005)Don Mattrick, now Senior Vice President overseeing the Xbox 360 and PC gaming businessesProject Natal announcement with Steven Spielberg (E3 2009)(D and T) Otto Berkes and Ted Hase discuss console marketPeter Moore now at EAMicrosoft and Netflix Unveil Partnership to Instantly Stream Movies and TV Episodes (E3 2008)360 best selling console ever (E3 2006)E3 2007 Microsoft Press ConferenceMTV to air “The World Premiere of ‘Project Natal’ for Xbox 360”YouTube and Bing integrated into Xbox Live (E3 2011)Microsoft emphasizes television integration, Xbox's media capabilites (E3 2012)Sony undercuts Microsoft's messaging and pricing at E3 2013Microsoft focuses on games during E3 2014New Elite wireless controller announced, Minecraft demo of HoloLens (E3 2015)Microsoft premieres Xbox One X, world’s most powerful consoleOddworld: Munch's Oddysee ReleaseTom Clancy's Splinter Cell ReleaseProject Gotham Racing ReleaseStar Wars: Knights of the Old Republic ReleaseMadden NFL 2005 ReleaseKinect Adventures! ReleaseGrand Theft Auto V ReleaseForza: Motosport ReleasePulse Racer Release (Flop)Kabuki Warriors (Flop)Gears of War ReleasePlayerUnknown's Battlegrounds ReleaseHalo 5: Guardians ReleaseDead Rising 3 ReleaseFighter Within Release (Flop)Kinect is fastest-selling electronic devicePeter Moore's Open Letter on Red Ring of DeathMicrosoft announces failure rate has officially droppedHalo franchise has sold over 65 million copiesXbox One Best-Selling Console in AprilMattrick Says Gamers Without Internet Can Stick With Xbox 360Xbox One Best Selling Console in DecemberMattrick leaves Microsoft for ZyngaReport: Mattrick says internet connection not needed to play offline gamesPhil Spencer to lead Xbox, per Nadella emailReport: Xbox One is Fastest Selling Console in the USMicrosoft acquires Twisted Pixel GamesMicrosoft Studios acquires Mojang (Minecraft)Microsoft Studios merging with Lift London and Soho ProductionsXbox Live surpasses 2 million usersXbox officially outsells PS2 in USXBox now outselling Gamecube in the UKXbox No. 2 Position Across North America and EuropeCall of Duty 2 ReleaseROM CHECK FAIL (Indie) ReleaseFIFA 17 Release (NA)Fable II Release (NA)Kinect Sports ReleaseInside voted top Xbox One game (IGN)Julie Larson-Green to take over Xbox hardware, studios expereincesXbox Entertainment Studios founded to develop 'interactive content'Microsoft to close Xbox Entertainment StudiosXbox One sales have nearly doubled since 2017 (NPD source)Xbox One outsold PS4 in US in DecemberXboxXbox 360Xbox OneGamesPlaystationNintendoOther(T) Alex St. John, Eric Engstrom, Craig Eisler step into the picture at Microsoft at DirectX-(T) Alex St. John fired for insubordination(T) Nvidia chip launches--first chip to target a market of 30 games for ordinary consumer (fails)(T) Nvidia RIVA 128 became a big hit(T) Nvidia goes public--Hueng values at $20 million(T) Co-conspirators to push Windows to create a Windows based machine--(T) In Conference Room 2095 in Building 5, Seamus Blackely suggests naming project Midway(T) Down the road, Bachus' motivation is to give developers a console to make it easier to develop games--console won't be PC(D) Blackley and Bachaus co-write-Evolution of Consumer 3D: The new Home of Visual Computing.Psychonauts ReleasePhantom Dust Release (NA)Xbox 360 Spring UpdateXbox 360 Unveils First Wave of TV Shows and Movies on Xbox Live (Nancy Tellem/CBS partnership)Xbox 360 1-year market shareRobbie Bach promotes online play at CES 2001Xbox Launch One of Most Successful in Video Game HistoryXbox 360 Sees Record Growth in 2009‘Kinect for Xbox 360’ is Official Name of Microsoft’s Controller-Free Game DeviceKinect for Xbox 360 Hits Million Mark in Just 10 Days25 million Xbox Live membersSteve Ballmer email to employees on Don Mattrick transitionMicrosoft doubles its game development studios and showcases more than 50 games on E3 stage“Forza Horizon 4,” “Halo Infinite” “Gears 5,” and independent titles like “Session,” “Below,” “Ashen” and “Tunic" promoted at E3Microsoft Names Nancy Tellem Entertainment & Digital Media PresidentHollywood Reporter Interview with Tellem on TV strategyXbox Execs Talk Momentum and the Future of TV76 million Xbox 360 consoles sold (24 million Kinect sold)46 million Xbox Live membersElections 2012 Hub on Xbox LIVEBranding Xbox NameXbox 360 Leads U.S. Console Market for Seventh Consecutive Month1 million downloads for Kinect Fun Labs1 million sold for Project Gotham Racing, Dead or Alive 310 million units of software soldMicrosoft Acquires Video Game Powerhouse Rare Ltd.Microsoft Announces Dream.Build.Play 2011 Challenge for Independent Game DevelopersMicrosoft Invites the World to Create Its Own Xbox 360 Console Games for the First TimeID@Xbox team hosts first eventID@Xbox Celebrates Release of 1,000 TitlesMemorable Indie Games-Cuphead, Tacoma, INSIDE, Stardew Valley, Celeste, Pit PeopleMicrosoft acquires Ninja Theory, Playground Games, Undead Labs, Compulsion Games, The Initiative (E3 2018)Xbox and Oculus Partner to Change the Face of Virtual Reality500,000 Xbox Live MembersThe Walt Disney Studios to Offer Movie Rentals On Demand Through Xbox LIVE Starting NowXbox 360 Showcases Greatest Holiday Lineup in Video Game History Headlined by “Halo 3,” “Grand Theft Auto IV,” “Madden NFL 08” and “Rock Band”Microsoft Announces Xbox 360 Day One Launch Lineup — Strongest Launch in the History of Video Game ConsolesHalo 2 Best Console Game, Fable Best RPG at E3Halo, MechAssault Top First Party Games, NFL Fever disappointing (Holiday)Xbox Live Surpasses Internal Expectations (Holiday)Microsoft Game Studios Xenon Strategy MeetingDon Coyner leads Xenon Hardware Strategy MeetingRobbie Bach leads "The Road to Xenon" meeting, sets goals of $1billion profit and 50 million units soldDon Hall leads Xenon Marketing Strategy MeetingJ Allard discusses Xenon planning in All Hands MeetingXbox Launch Endgame Meeting--hardware issues, promotional/marketing scheduleBill Gates in Keynote mentions broadband/ethernet will be so different than competitors at MS KeynoteXbox Logo Launch, Robbie Bach & J Allard identify 150 developersHorace Luke sketches out Controller designHorace Luke starts design of consoleCameron Ferroni leads Xenon Xbox Live MeetingAll Hands Meeting, silicon, motherboard compliance internal this timeSpotify Comes to Xbox OneTwisted Pixel and Microsoft Studios agreed to splitMatt Booty promoted to CVP of Microsoft StudiosMicrosoft aquires rights to Gears of War from EpicXbox Entertainment Studios officially closesPhil Spencer promoted to executive vice president of gaming,(T) 4 Renegades galvanized by PS2 reveal at GDC 1999.(T) Bachus at Tokyo Game ShowNat Brown joins Microsoft(T, C) Ted Hase invites Nat Brown(T) Craig Mundie calls meeting with Web TV group to follow through with executive retreat decision(T) Mundie/Renegades discuss rules of engagement(T) Renegades presentation to Gates and Ballmer (with WebTV team observing)(T) WebTV presentation similar to Renegades(T) Renegades make pitch to Rick Thompson(T, C) Horace Luke's first sketches of XboxIn meeting with a dozen of executives and team members, Gates and Ballmer again back Xbox team.(T) Brown leaves team(T) Ballmer convinces Thompson for Xbox project(T) Berkes leaves team(T) Bachus sends Renegades' proposal directly to Gates(T) Gates thinks Renegades proposal is great, to push ahead(T) Gates favors Xbox(T) Renegades meet with Robbie Bach, becoming more legitimate(T) Gates and Ballmer again approve of Xbox(T) Hase and Thompson meet, Hase drops out(T) Thompson's differences with Xboxers(T) J Allard joins as project manager(T) Brown targets Allard(T) Allard meets with Ballmer again(T) Thompson hires Todd Holmdahl(T) Bachus motivates team with "Whoop Ass", official drink of Xbox(T) Xbox team tells Bill no more Windows(T) Horace Luke creates Showbox (Silver X prototype)Tom Russo joins NextGeneration magazine(T) NextGen Magazine Xbox tip/story(T) Bachus tells publishers Microsoft won't charge royalties, ETCS(T) Thompson says Microsoft must commit $billions(T) Focus groups: Microsoft brand is business software, not games(T) Blackey hires Pipewors for demos(T) Sony keynote at Comdex hypes PS2(T) Xbox team: 60 people(T) Thompson warns loss of $900 million over 8 years(T) Xbox reveal at CES is cancelled(T) Microsoft explores buying Nintendo(T) Blackley and Bachus Worldwide Developers/Publishers Pitch(T) Flextronics final bid(T) Ed Fries dodges Xbox questions at Gamestock(T) Valentine's Day Massacre(T) Nvidia wins graphics chip account(T) Intel reveals to press they will partner with Xbox(T) AfroThunder Internal Controversy GDC(T) Horace Luke polishes chrome boxes(T) Blackley anxious for GDC presentation(T) GDC presentation(T) Thompson has smooth Japan unvieling(T) London unveil anxietyXbox team celebrates GDC(T) Robbie Bach replaces Rick Thompson(T) CFO John Connors strategy(T) Thompson leaves Microsoft(T) Nvidia and Xbox victory celebration(T) Nvidia Insider Trading(T) Bach's emphasis on game publishers and developers(T) Sony messes up PS2 launchMicrosoft at Tokyo Game Show(T) Steve Jobs calls Microsoft after Bungie deal(T) Fries hires #2 Sony Game Unit Exec(T) Xbox moves to Millenium headquartersMicrosoft announces partnerships with 17 game developers for 1st party games(T) Xbox team reveals 3rd-Party publishers(T) Microsoft acquires Oddworld (Munch's Oddysee)(T) Oddysee and Halo demos at Gamestock(T) Blackley Keynote at GDC(T) Tokyo Game Show, Gates Ribbon Cutting(T) Bachus leaves Microsoft(T) Nintendo announces GameCube launch delay(T) Xbox postpones Japan launch to 2/2002(T) Xbox Production delays(T) Bug problems with Munch's Oddysee(T) Final Debugging Xbox Launch Titles Deadline(T) 1500 people on Xbox team(T) Fast boot time at ComdexVideo game sales up 34 percent from 2000, per NPDBach reveals goal met of 1.5 million consoles at CESMicrosoft announces Bach and Allard are leavingNew Xbox TIME Magazine Cover(T) Leaders of Xbox Interview with Red HerringTime Magazine interview with BlackleySega Peter Moore(T) Nvidia announces release of manufacturing of XGPU and MCPEarthquake, Trip Hawkins meeting(T) Game reviewers receive final Xbox consolesTakahashi ConlusionSatya Nadella named Microsoft CEOSteve Ballmer CEOMicrosoft lays off 18,000
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