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jun 15, 2004 - Robbie Bach leads "The Road to Xenon" meeting, sets goals of $1billion profit and 50 million units sold

Description:

June 15, 2004 Robbie Bach, J Allard and Peter Moore discuss Xenon vision and strategy in All Hands meeting

Goal is to at least make $1billion of lifetime profit, 50 million units, xbox at 20 million--so want to at least double xbox

J Allard on positioning pillars: my games, my lifestyle, my friends

49883.01_XBOX_All_Hands_Meeting_06152004_480p_4ch

Added to timeline:

History of X-Box

Byandrew stephan
3 May 2019
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1015

Date:

jun 15, 2004
Now
~ 21 years ago
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