dec 29, 1928 - Following the stock market crash, advertising spending plummets. From its high of $3.5 billion, it sinks to $1.5 billion by 1933. William Benton and Chester Bowles open Benton & Bowles. American Tobacco Co. spends $12.3 million to advertise Lucky Strikes, the most any company has ever spent on single-product advertising.
Added to timeline:
Date:
dec 29, 1928
Now
~ 97 years ago