29 déc. 1928 - Following the stock market crash, advertising spending plummets. From its high of $3.5 billion, it sinks to $1.5 billion by 1933. William Benton and Chester Bowles open Benton & Bowles. American Tobacco Co. spends $12.3 million to advertise Lucky Strikes, the most any company has ever spent on single-product advertising.
Ajouté au bande de temps:
Date:
29 déc. 1928
Maintenaint
~ Il y a 95 ans
