Awareness and lead generation - Repurposeable (un)corporate video for DE, maybe point to a landing page - Video series; 12 pillars, parents who champion DE, Anne, Erica and Grace - Advertised on social media; different formats on Facebook (1 min), Instagram (short), website (full length) - estimated RM5,000 x 3 months = RM15,000 (TBC pending CPA) - Targeting general family audiences in Shah Alam, Kota Kemuning, Setia Alam, Bukit Jelutong, Denai Alam, Klang... the vicinity up to 30km of Dwi Emas (oct 1, 2018 – jul 31, 2019)
Added to timeline:
Date:
oct 1, 2018
jul 31, 2019
~ 10 months