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April 1, 2024
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Proposed marketing strategy for Dwi Emas
Created by
Daryl
⟶ Updated 12 Sep 2018 ⟶
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Timelines by
Daryl
:
8 Oct 2018
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219
ChemCaper Bonding
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Periods
Awareness and lead generation - Repurposeable (un)corporate video for DE, maybe point to a landing page - Video series; 12 pillars, parents who champion DE, Anne, Erica and Grace - Advertised on social media; different formats on Facebook (1 min), Instagram (short), website (full length) - estimated RM5,000 x 3 months = RM15,000 (TBC pending CPA) - Targeting general family audiences in Shah Alam, Kota Kemuning, Setia Alam, Bukit Jelutong, Denai Alam, Klang... the vicinity up to 30km of Dwi Emas
Open Day #1, or - Something else i.e. workshop week - What value can we provide that would entice parents to come in, besides discounted prices
Private International School Fair 2019 - What's the value add here?
Engagement i.e. workshops, experiential, and Awareness (cont'd)
Open Day #2, or - Something else i.e. workshop week - What value can we provide to engage people from previous events?
Awareness/lead generation
Engagement
Conversion
Focus on closing leads