Proposed marketing strategy for Dwi Emas
Category: Other
Updated: 12 Sep 2018
Contributors
Created byDaryl
Attachments
Periods
Awareness and lead generation
- Repurposeable (un)corporate video for DE, maybe point to a landing page
- Video series; 12 pillars, parents who champion DE, Anne, Erica and Grace
- Advertised on social media; different formats on Facebook (1 min), Instagram (short), website (full length) - estimated RM5,000 x 3 months = RM15,000 (TBC pending CPA)
- Targeting general family audiences in Shah Alam, Kota Kemuning, Setia Alam, Bukit Jelutong, Denai Alam, Klang... the vicinity up to 30km of Dwi EmasOpen Day #1, or
- Something else i.e. workshop week
- What value can we provide that would entice parents to come in, besides discounted pricesPrivate International School Fair 2019
- What's the value add here?Engagement i.e. workshops, experiential, and Awareness (cont'd)Open Day #2, or
- Something else i.e. workshop week
- What value can we provide to engage people from previous events?Awareness/lead generationEngagementConversionFocus on closing leads
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