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Anos 80: O Comportamento do Consumidor abandona do behaviorismo para mergulhar em estudos cognitivos. Processamento de Informação e Behavioral Decision Theory (BDT) crescem e amadurecem. (1h 1min, jan 1, 1980 y – 1h 1min, jan 1, 1989 y)

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Preparando o caminho para a chegada da CCT

ByDavi Brescia
20 Nov 2019
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1h 1min, jan 1, 1980 y
1h 1min, jan 1, 1989 y
~ 9 years
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