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Marketing at Smartrak Timeline
Created by
Matthew Perkins
⟶ Updated 27 Sep 2018 ⟶
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Events
First Marketing Hire
Personas v1
Broke off website from the SaaS platform
Refined Smartrak Brands (new collateral and product vertical structuring)
Marketing Automation Launch
Acqusition
First back to base marketing campaign
Personas v2
Marketing Automation Nurture Begins
Back to Base persona campaigns launch
Anticipated New Website Launch
Website Business Case
Marketing Automation Business Case
Marketing Maturity Model Session
Periods
Marketing Communication Specialist Hired
Product Marketing Manager Hired
Marketing Communications Specialist
Marketing Communications Specialist
Demand Generation Specialist
Marketing Manager
Product Marketing Specialist