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Этапы изучения поведения потребителей
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è stato aggiornato:
9 nov 2019
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Валерия
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2 этап: Возникновение модернистского научного направления
3 этап: Институционализация «Поведения потребителей»
4 этап: Развитие постмодернистского научного направления
5 этап: Концепция максимаркетинга
1 этап: Возникновение и развитие теории потребления.
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