dec 1, 2017 - Argentina's government presented new slogan "Jujuy Energia Viva" to promote production and investment in region's lithium resources

Description:

In December 2017, the government presented
the province’s new slogan ‘Jujuy Energía Viva’ (Jujuy Living Energy).
According to Governor Morales, the campaign not only aims at the
tourist market, but also seeks to promote production and investment,
underlining the identity of the province (El Tribuno, 2017), and creating
a symbolic link to lithium mining.

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