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1h 1min, jan 1, 1960 y - Anos 60 Pré-guerra: marketing descritivo e empírico substituído por: marketing científico: ciências quantitativas e sociais. Nesse contexto de mudança surge o campo do Comportamento do Consumidor

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Preparando o caminho para a chegada da CCT

ByDavi Brescia
20 Nov 2019
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1h 1min, jan 1, 1960 y
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~ 65 years ago
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