jan 1, 1880 - The three-stone lithographic process is discovered by French artist and Lithographer Jules Chéret, leading to modern advertising.
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The three-stone lithographic process is discovered by French artist and Lithographer Jules Chéret, allowing the creation of pieces using a near infinite amount of colours. This discovery birthed modern advertising using posters and a blend of visuals with text, leading to Chéret being credited as the father of posters.
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