jan 1, 1880 - The three-stone lithographic process is discovered by French artist and Lithographer Jules Chéret, leading to modern advertising.
Description:
The three-stone lithographic process is discovered by French artist and Lithographer Jules Chéret, allowing the creation of pieces using a near infinite amount of colours. This discovery birthed modern advertising using posters and a blend of visuals with text, leading to Chéret being credited as the father of posters.Added to timeline:
Date:
jan 1, 1880
Now
~ 145 years ago