dec 22, 2023 - The National Press and Publication Administration (NPPA) released
the draft for public comment of "The Online Game Management
Measures," aimed at curbing game addiction and regulating excessive
in-game spending, especially among minors.
Description:
The draft prohibits online games from offering incentive-based rewards such as daily log-in bonuses, first-time top-up bonuses, and consecutive recharge rewards. The announcement immediately triggered a market shock, wiping out over 600 billion RMB in market value from Chinese video game companies.
Added to timeline:
Date:
~ 2 years and 5 months ago