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April 1, 2024
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Lynden James
⟶ Actualizado 21 ene 2018 ⟶
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Amos Kendall became the first press secretary
PT Barnum, a politician and showman, used public relations to promote his circus and had the famous quote : "there's a sucker born every minute"
The Robber Barons concept emerged after companies such as Standard Oil were attacked by journalists. Robber Barons are companies or businessmen that use unscrupulous methods to get rich.
President Teddy Roosevelt referred to journalists who did reports on Robber Barons as muckrakers
Ivy Lee, the man considered to be the real father of modern public relations writes the Declaration of Principles.
The Creel Committee was created by Woodrow Wilson gain public opinion in support for the war.
Edward L. Bernays, another "father of Public Relations" wrote his first Public Relations book and also taught the first Public Relations course at New York University.
Arthur Page was hired by AT&T as a first corporate vice president of public relations. Shortly after, he created the 5 principles of successful Public Relation.
Samuel Adams created one of the earliest and most popular Public Relation campaign in America. Events such as the Boston Tea Party were staged by Adams.
The Sophists were Greek teachers of public speaking and would argue for whatever side hired them . Socrates on the other hand believed that effective communication should be based on truth.
Thomas Paine was a famous politician and during the American Revolution he wrote a series of pamphlets known as The American Crisis which contributed to America's Indepence
The United States Office of War Information was a United States government agency created during the World War II. Its purpose was to consolidate government information and deliver propaganda both home and abroad.
Burson-Marsteller was one of the original innovative leaders in strategic, integrated approaches to communications which paved the way for strategic approaches that we see today.
The marketing company Omnicom Group was formed and this company is also one of the pioneers of modern public relations, as is Burson-Marsteller.
Períodos
Federalists and Anti-Federalist letters written to newpapers.