Making the Packers great again. (jan 1, 1960 – jan 1, 1966)

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In his second year, Green Bay won the NFL Western Conference for the first time since 1944. Lombardimi then led the Packers to the 1960 NFL Championship Game against the Philadelphia Eagles.

Lombardi had his first, and his only ever, championship game loss. After the game, and after the press corps had left the locker room, Lombardi told his team, "This will never happen again. You will never lose another championship."

The Packers would defeat the Giants for the NFL title in 1961,(37-0). and in 1962,(16–7) where they won both.

He led the Packers to three consecutive NFL championships — in 1965, 1966, and 1967

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