Head of Digital, Media24 News, Media24 (mar 22, 2012 – jul 6, 2015)

Description:

Developed, built and lead a diverse team of more than 50 employees in three
regional offices responsible for the technological, editorial and multimedia
production of Media24 News' digital properties. Production of mobile, web and
native applications for Die Burger, Beeld, Volksblad, Daily Sun, Die Son, and more
than 70 local news mobile and web sites, including Redactor, a custom built
cloud-based content management system.

Accomplishments:
● Converged all of Media24's Afrikaans newspaper websites into a single, paid,
national afrikaans news website, Netwerk24.com, with the ability to
personalise it based on the region relevant to the audience.
○ oversaw the integration of print and digital newsrooms
○ developed and communication and advertising campaign to introduce
and link the existing Afrikaans brands to a single Afrikaans news
brand.
● Developed Redactor, a revolutionary Content Management System for
Media24's News division, allowing in-line, enriched articles to be produced
anywhere in the world, from any Internet-enabled device.
● Developed and launched paywalled, responsive websites and applications for
Media24 News' flagship broadsheet newspapers ( Beeld , Die Burger ,
Volksblad ), reaching more than 120,000 South Africans per day.
● Built and launched the highest grossing iOS news applications in South
Africa.
● Developed and launched mobile websites for Daily Sun and Die Son, reaching
in excess of 60,000 South Africans per day.
● Developed strategies for social media engagement, increasing the social
following of Media24 News' brands from 50,000 fans to more than 1,5
million fans in two years on Facebook alone.
● Built a national news multimedia production team, producing more than
3000 videos per year, and receiving more than 6 million views per annum.

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