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August 1, 2025
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Visual Kei (ヴィジュアル系) (Late 1980s - 2000s) (dec 1, 1989 – jan 1, 2000)

Description:

Description:
A movement known for elaborate costumes, makeup, and androgynous aesthetics, Visual Kei emerged in the late 1980s and gained prominence throughout the Heisei era.

Cultural / Historical Context:
Visual Kei emerged in the late 1980s and gained prominence throughout the Heisei era. The style was characterized by elaborate costumes, makeup, and androgynous aesthetics

Events/Names:
1980s: Initial emergence of Visual Kei
Bands and artist groups that emerged included: X Japan, Glay, and Luna Sea

Specific Events:
1989: X Japan's release of "Blue Blood:" This album propelled Visual Kei into the mainstream.
1990s: Visual Kei peaks in popularity before slowly declining in the 2000s

Connection to Youth Rebellion/Punk Sentiments:
Visual Kei rebelled against conventional norms. The extravagant aesthetic, androgynous style, and glam rock style was something to be idolized.

Why This Subculture Matters:
Visual Kei offered and provided an identity for those who did not fit inside normal societal standards, also contributing to music, fashion, and art.

Equivalent Western Example:
Glam Rock in the U.S. and Europe were examples of Visual Kei.

Added to timeline:

Date:

dec 1, 1989
jan 1, 2000
~ 10 years