John B. Watson (1878 -1958) 1913 The Rise of Behaviorism Little Albert Experiment (jan 1, 1914 – jan 1, 1928)

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In 1913, Watson published Psychology as the Behaviorist Views It, often referred to as the 'behaviorist manifesto.' In this article, he outlined the core principles of behaviorism, emphasizing observable behaviors and how they are influenced by the environment, rather than focusing on internal thoughts and feelings. Watson believed that psychology should be a science dedicated to predicting and controlling behavior. His ideas were strongly influenced by Ivan Pavlov's work on classical conditioning, which demonstrated that behaviors could be learned through associations between stimuli.
Watson is also known for the "Little Albert" experiment, which demonstrated that emotions, like fear, could be conditioned in humans since early ages.

Publications: Behavior: An Introduction to Comparative Psychology (1914)
Psychology from the Standpoint of a Behaviorist (1919)
Behaviorism (1925)
Psychological Care of Infant and Child (1928)

References:
Understanding Behaviorism: Behavior, Culture, and Evolution
ISBN: 978-1-119-14364-2; 978-1-119-14365-9
Publisher: Wiley-Blackwell
Author: Baum, William M.
Edition: 1 ProQuest Ebook Central - Academic Complete

Wikipedia:(https://en.wikipedia.org/wiki/John_B._Watson)

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