The Attitude Era (dec 22, 1989 – oct 31, 2006)
Description:
 The Attitude Era was a major era of professional wrestling within the World Wrestling Federation (WWF, now WWE), succeeding the 'New Generation Era'. The Attitude Era was characterized by adult-oriented content, which included increased depicted violence, profanity, and sexual content, as well as disregarding the "good guys versus bad guys" formula in favor of unpredictable and shocking storylines, in a significant shift from the "traditional" and family-friendly output that the WWF had produced up until that point. There is no definite beginning and ending for the Attitude Era, but a period between the years 1997 and 2002 is most often cited, succeeded by the moderately toned down 'Ruthless Aggression Era'. 
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