art deco (jan 11, 1910 – jan 18, 1925)

Description:

geometric shapes were heavily featured. inspired by the machine age, lots of new building materials like metal and plastics were used in art deco architechture.

environmental design -
'american radiator building' by raymond hood and andré fouilhoux.

the building resides in manhattan and was also designed in america. built in 1924.

the building was designed for the american radiator company, and was allegedly supposed to symbolise glowing coal when it was lit up at night, though its designers did not intentionally do this. it was placed in a busy city with the purpose of being seen and admired by many to aid the company's image.

the american radiator building is made from granite, black bricks, and gold-painted terracotta.

art deco took advantage of the new materials and technologies and lead to frequent use of metals, plastics and lacquer. the radiator building stands out from other art deco architecture due to its shiny black brickwork and eccentric gold highlights.

this building was influenced by eliel saarinen's design for the 'tribune tower,' which was never constructed. instead, hood and fouilhoux adapted the design and added gothic flourishes to their version of the tower.

the building was so interesting that a popular and influential artist, georgia o'keefe, painted it (3rd image).
in addition to this, it inspired many later buildings to use similar exterior floodlights.

sources:
https://en.wikipedia.org/wiki/American_Radiator_Building
https://en.wikipedia.org/wiki/Eliel_Saarinen%27s_Tribune_Tower_design
https://untappedcities.com/2017/05/08/the-top-10-secrets-of-the-american-radiator-building-in-midtown-nyc/

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