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Restructuring under Jim Ward (apr 1, 2004 – feb 1, 2008)

Description:

VP of marketing Jim Ward would restructure the company in these 4 years due to fears that over dependance on the Star Wars IP would bring the company to ruin, cancelling a massive amount of Star Wars games and greenlighting many non Star Wars games such as Fracture.

Personal Note: isn't it kind of dumb to be worried about a Lucas branded company to be dependent on Lucas' biggest IP.

Added to timeline:

Star Wars Games Timeline

ByRC -1138
7 months ago
1
0
540

Date:

apr 1, 2004
feb 1, 2008
~ 3 years and 10 months
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