Machiavelli (jan 1, 1469 – jan 1, 1527)

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Machiavelli was a 16th century Florentine philosopher known primarily for his political ideas. His two most famous philosophical books, The Prince and the Discourses on Livy, were published after his death.
Machiavelli believed that, for a ruler, it was better to be widely feared than to be greatly loved; a loved ruler retains authority by obligation, while a feared leader rules by fear of punishment.

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