A Golden Age (jan 1, 1932 – jan 1, 1948)
Description:
In 1932 Technicolor arrived. Coming only five years after the sound revolution it made cinema more
popular than ever. So popular, in fact, that the next 20 years are often called Hollywood's 'golden age'. In the
'30s and '40s, millions queued every week to see films produced by the top studios, most successful of all – Metro Goldwyn Mayer.
Run by Louis В Mayer, MGM's motto was ‘more stars than there are in heaven’. This referred to the
'family' of film stars who had contracts with the studio.
It was an impressive list, but only one of several. All the other 'dream factories' had stables of top boxoffice names, too. In fact, competition was an important part of Hollywood's success. After 1948, though, movie tycoons
like Louis В Mayer began to face another kind of competition. And this time it wasn't from inside the
cinema industry - it was from outside—TV.
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