The Societal Orientation Era This era of marketing focuses on ethical considerations when developing a product. This was because of people becoming more aware of their environment. However, this approach is challenging for small companies because it is hard to provide customer satisfaction whilst excuting an environmental approach. (jan 1, 1970 – 14h 12min, mar 31, 2022 y)
Added to timeline:
Date:
jan 1, 1970
14h 12min, mar 31, 2022 y
~ 52 years