Digital Marketing Era (jan 1, 1990 – jan 1, 2022)

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During this period, companies struggled with promoting themselves and marketing tactics were especially limited other than the traditional ways. Fortunately, the idea of Digital Marketing came along. Since nowadays most people have transitioned and began using social media as a daily thing to update their lives. Now, there are many businesses that rely on online platforms to gain customers and make sales. This has opened up so many new ways to promote products and spread the word about businesses such as ads that are accessible through websites and online stores. Ads are also chosen through interests so people are more likely to be intrigued by specific things. New occupations are now available as people acquire social media managers, software engineers , and many more to help their business to stand out amongst others. So, to summarize, while most of the world has switched to relying on smart devices to run their lives, it allows businneses to become more successful and reach bigger target audiences.

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