Amazon.com Evolve (dec 28, 1997 – apr 13, 2006)

Description:

In June 1998 it began selling CDs, and later that year it added videos. In 1999 Bezos added auctions to the site and invested in other virtual stores. The success of Amazon encouraged other retailers, including major book chains, to establish online stores.
As more companies battled for Internet dollars, Bezos saw the need to diversify, and by 2005 Amazon offered a vast array of products, including consumer electronics, apparel, and hardware. Amazon diversified even further in 2006 by introducing Amazon Web Services (AWS), a cloud-computing service that eventually became the largest such service in the world.