Toys - Transformers: Energon (jan 1, 2003 – dec 31, 2005)
Description:
Transformers: Energon followed up on the highly-successful Armada toyline, continuing its universe and carrying over a number of its popular characters in new forms. Set roughly ten years after the previous series, Energon brought in new sub-factions, new faces and new modes of play.
The line also fell on the 20th anniversary of the Transformers brand, which led to many toys and characters being more overt homages to major characters from Generation 1 than past series produced.
Unfortunately, the line, while moderately successful, didn't exactly light a fire under the brand the way Armada or Robots in Disguise had prior. A glut of early product, availability issues with later product, a less-than-cohesive play theme, and a poorly-received advertising cartoon proved to be stumbling blocks, and Hasbro began to re-think how to take the line forward from there.
http://tfwiki.net/wiki/Transformers:_Energon_(toyline)
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