Toys - Transformers: Armada (jan 1, 2002 – dec 31, 2003)

Description:

Transformers: Armada marked a fresh start for the Transformers brand, a reinvention that introduced a whole new universe and backstory for the robots in disguise. The franchise also introduced a new faction, the Mini-Cons, the line's most distinctive element, as every larger toy included one or more Mini-Con partners.

The line was a hit with kids; the simpler, cleaner transformations made the toys more accessible than prior lines, plus the wealth of action gimmicks gave every toy more to do. The numerous Mini-Cons in particular proved popular with fans and children alike, and have continued on into many subsequent toylines. It did so well out of the gate that the line had to be expanded beyond its initial offerings pretty quickly, and began the next four-ish years of direct sequels, an era that would come to be known as the "Unicron Trilogy".

http://tfwiki.net/wiki/Transformers:_Armada_(toyline)

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