Facebook Issues Guidance to Advertisers, Sets Expectations for iOS 14.5 updates (mar 16, 2021 – apr 25, 2021)

Description:

Reporting Updates:
-Reporting delays up to 3 days
-Sstatistical modeling use to create estimated conversion totals for iOS
-No more 28 day attribution windows + view through limited to 1 day
-Can only track conversions for a single domain

Targeting:
-Cannot RT iOS users
-Cannot add iOS users to custom audiences

https://www.facebook.com/business/help/331612538028890?id=428636648170202

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