Tik Tok Updates Advertisers Guidelines (apr 22, 2021 – apr 22, 2021)

Description:

-New iOS 14.5 dedicated campaign type for portion of buy targeting apple phones
-Traditional campaigns will no longer target iOS 14.5 at all
-iOS 14.5 campaign optimization/reporting based on SKAdNetwork data
-expect higher Cost per Action, primarily due to reporting delays from SKAN API
-Begin collecting unattributed mobile conversions from advertisers, presumably to model Tik Tok conversions
https://www.tiktok.com/business/en-US/blog/supporting-our-partners-through-ios-14-and-beyond
https://ads.tiktok.com/help/article?aid=10000858

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