Deepwater Horizon spill (apr 20, 2010 – sep 19, 2010)

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An account Bell wishes he had because it was handled so badly.

On crisis management he says, "You can't control it, you have to manage it and deal with it day by day, week by week. You should never imagine that there is one single remedy you can deploy and then it all vanishes."

A crisis "will inevitably cause damage" -- your best hope is to limit that damage.

Where BP failed was in trying to avoid blame, alienating much of the US audience: "saying the wrong things, sounding evasive, disclaiming any responsibility".

Compare and contrast with Chilean mining crisis.

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