Customer Relationship Era (jan 1, 1990 – jan 1, 2021)

Description:

The Customer Relationship Era started to occur around the 1990's. Businesses were wanting to expand on their customers' satisfaction, and get them to keep coming back. This brought on companies offering coupons for certain events or joining a mailing list, along with loyalty programs. The different concepts were keeping customers feeling special, satisfied, and loyal.

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