American Kitsch (jan 1, 1950 – jan 1, 1960)

Description:

American Kitsch Graphic Design Style: 1950's

The Art Deco influence of rounded streamlined forms and enthusiasm for modern ideas continued to inspire design of all kinds for many years after the 1930s and American Kitsch design of the 1950s took futuristic styles even further with dramatic curves and space-age forms. Kitsch design was also characterized by its script fonts, informal shapes, and cartoon-like illustrations.

Kitsch is a German word meaning "in bad taste". In design, kitsch had been used to describe art or design that is pretentious, vulgar and displays a complete lack of sophistication. On the other hand, the idea that something is so bad that it’s good is how "kitsch" became a term ironically embraced by the American designers using that style.

Aesthetics

contrasting imagery and fonts
bold, vibrant colours
aerodynamic shapes
people in dramatic poses

Added to timeline:

Date: