Futurism (jan 1, 1900 – jan 1, 1935)

Description:

Futurism Graphic Design Style: 1900 - 1930s


Aesthetic style:

The designers of the time often broke light and colour down into a series of dots or geometric forms through a process called divisionism. Bright colour pallets dominate futurism because the idea is to show that the world is colourful and multifaceted. Abstract patterns were found commonly in futurism pieces, as well as holographic and reflective elements.

Famous practitioners:
This movements key figures where the Italians,
Filippo Tommaso Marinetti
Umberto Boccioni
Carlo Carrà
Fortunato Depero
Gino Severini
Giacomo Balla
Luigi Russolo

Technology:

In order to accurately display movement and dynamism in their art, the futurist developed techniques to express speed and motion. These techniques included blurring and repetition. They also made use of lines of force, a method which they had adapted from Cubists. Other traits of Futurism art include, a focus on modern and urban scenes, the use of Simultatiney which mixed the elements of memories and current impressions, the presence of emotional ambience which is the linking of feeling between interior emotion and exterior scene, the perception of continuous movement, and reliance of intuition defined in design and art as an indelible experience of sympathy that causes the viewer to be moved enough to an object’s inner quality to discover what’s unique about it. Universal Dynamism was something Futurism artists used in their work, it was based on the idea that objects were not considered distinct or separate from other objects around them or in their environment. They also used a method called Divisionism. Divisionism is defined by separating colours into individual groups, breaking down light and colour into specked stripes and dots.

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