Meaning and Purpose of Products are Becoming More Important to the Customer (jan 1, 2010 – 16h 37min, jun 22, 2025 y)

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As the world becomes more affluent and people more educated, we as a society have started to wake up to the purpose and meaning of products, companies, and even people. For example, the stock market has recently seen a growth of so-called "Green" indexes, which are comprised of companies that are sustainable and are reducing carbon. Another example is our concern for our privacy and our data as companies try to collect data on us. Some companies such as Apple are trying to emphasize their security and their mission of not collecting data, but others such as Google and Amazon openly proclaim that data allows us to have a better experience on their products.

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