The Development of the Googie Movement (jan 1, 1945 – jan 1, 1973)

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(Image: Googies coffee shop)
The Googie movement was popular between 1945 and the early 1970s in the USA, and was spearheaded by John Lautner, a student of the famous architect Frank Lloyd Wright. Googie is an ultramodern style of architecture that was developed post-WWII as a form of futurism, a time thought of as the golden age for futurist architecture. Many new technologies The underlying concept of this style is exaggeration, several examples being over-dramatic angles, vibrant plastic and steel plastered everywhere, and with futuristic and completely unique designs. The reason for this was because the space race between the USSR and the USA, and people were excited by this and expressed their patriotic pride through architecture. The word “Googie” was actually first used as a derogatory term, but Douglas Haskell - an architecture critic - was the first to use it to describe the new architectural movement after driving by John Lautner’s coffee shop -named Googies - in West Hollywood. The place where Googie exploded and was particularly popular was Las Vegas, which had many Googie shops, buildings, and even street signs. A well-known example of Googie architecture is actually the first McDonald’s store, which incorporated elements from Googie.

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