George Homas (aug 11, 1910 – may 29, 1989)
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- HOOFDSTUK 3 -
Economics plays a huge role in human behavior. That is, people are often motivated by money and the possibility of making a profit, calculating the likely costs and benefits of any action before deciding what to do. This way of thinking is called rational choice theory.
Rational choice theory was pioneered by sociologist George Homas, who in 1961 laid the basic framework for exchange theory, which he grounded in assumptions drawn from behavioral psychology.
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Sociologie - Inleiding
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