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Focus on benefits to users: variety and ease of use for guests, and broad audience for hosts. Begin describing the community aspect, connecting people, and encouraging ‘local experiences’ in ‘unique spaces’. Highlights importance of safety and trust. (jul 3, 2010 – may 4, 2011)

Added to timeline:

Airbnb PR Evolution

ByCallum
21 Dec 2017

Date:

jul 3, 2010
may 4, 2011
~ 10 months
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