Promo DeepDive (feb 1, 2020 – jun 1, 2020)
Description:
Promo design process investigation.We want to know:
1. The process workflow;
2. Departments involved;
3. Key decision makers;
4. OMD;
5. Efficiency evaluation principles.
Result: Deep understanding of the promo process "as is".
Added to timeline:
Date:
feb 1, 2020
jun 1, 2020
~ 4 months