No Custom Creative (6 weeks) (feb 1, 2020 – mar 15, 2020)

Description:

For any launch that doesn't require custom creative, the PM's will not need to allocate timing for creative review.

Weeks 1-4: PM's secure launch suppliers, committed budgets, and assets

Weeks 5-6: PM's work with appropriate parties to build campaigns and confirm SKUs to be promoted; and ensure campaigns are built-out and ready to go.

Added to timeline:

Date: