Innovative new Management (jan 1, 1919 – dec 31, 1940)
Description:
Robert Woodruff becomes the president of Coca Cola after shortly after his father buys the company from Asa Candler. Woodruff would stay in this position for 60 years and be one of the most innovative forces in Coca Cola.
One of his innovations belong his pushing for the sale of coke in six pack carry cases. This decision would come to revolutionize the entire beverage industry.
Woodruff managed to get Coke associationed with the US Olympic team. A marketing tactic that spread his product around the world on 1928
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