New balance
Category: History
Updated: 8 months ago
The evolution of new balance.
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Created byMaximus Doerr
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William William J. Riley established New Balance Arch Support Company.New balance focused on marketing to people whose jobs require a lot of standing.Arthur Hall sold New Balance to his daughter and her husband Paul Kidd.Jim Davis purchases New Balance in 1972 from the Kidd’s.it was the first running peforming shoe over 100$.the model 991 new balance was the first ABZORB cushinging in the front and back of the shoestarted making sports shoes.Overlapping panels that offer supportive fit and a contemporary aesthetic. Again, the midsole was completely redesigned and reconstructed.Featured the ENCAP sole unit. Unlike die-cut EVA midsoles of the past, the new tech featured a moulded polyurethane shell beneath the heel, which encapsulated an EVA wedge.Aruther hall became a partner of new balance.new balance made their first running suported shoe.made shoes just for runners and put new feuters in.
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