Events
Pandora was founded by Per Enevoldsen and his wife Winnie Enevoldsen in Copenhagen, Denmark.
Initially, the company operated as a small family-run jewelry shop.Pandora launched its signature charm bracelet concept,
which became a global sensation and marked the brand's entry into the international market.Pandora opened its first production facility in Thailand,
ensuring better control over production and quality.Private equity group Axcel acquired a significant stake in Pandora, fueling its global expansion.Pandora went public, listing on the Copenhagen Stock Exchange.Pandora launched its first store in China,
marking a significant step in its expansion into the Asian market.The company introduced the concept of "Pandora Moments,"
emphasizing personalization and storytelling through jewelry.Pandora announced a commitment to sustainability,
pledging to use 100% recycled silver and gold in its jewelry by 2025.The company shifted its production entirely to recycled
precious metals, aligning with its sustainability goals.Pandora celebrated its 40th anniversary, reflecting on four decades
of growth from a small Danish retailer to a global jewelry brand.
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