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Aussie launch 2018
Category:
Other
Updated:
5 Apr 2018
0
0
449
Contributors
Created by
Ben Hardy
Attachments
Comments
UK/US Father's Day 2018
By
Ben Hardy
15 May 2018
1
0
575
Marketing 3 month plan - Summer 2018
By
Ben Hardy
25 Jun 2018
0
0
497
Final Aussie timeline
By
Ben Hardy
13 Jun 2018
0
0
477
Marketing 2018
By
Ben Hardy
16 Feb 2018
0
0
469
PR Q4 2018
By
Ben Hardy
25 Sep 2018
0
0
386
Events
Aus/US Mother's Day
Ad Words all in
Initial content for PR company ready
FB remarketing ready
LP ready for tastemakers
Aus Mother's Day book depends on Tech
Introducing TBOE FB content ready
Email 1 - announcing new Aus book
FB remarketing for Email 1 ready
Why we made the Aussie book blog
Instagram artists blog
Email 2 - why we made the Aussie book/what makes it Aussie
FB remarketing for Email 2
Content for PR company ready
Provide brief, KPIs, Press Pack. content
Be ready with reactive social posts e.g. announcing media interviews etc.
Email 3 - using media coverage
Tech game/interactive feature launched
Social posts announcing tech game
Brief Tech re: game/interactive feature
Create a Lucy equivalent profile
LP ready for early adopters
Periods
Pixel info gathering launch
Pillar 1 - Tastemakers
Pillar 4 - BAU Australian Lucy
Pillar 2 - Early adopters/past customers
Pillar 3 - Mainstream media outlets
PR company
Media placements (PR company)
Instagram influencers - Fernanda
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