Aussie launch 2018
Category: Other
Updated: 5 Apr 2018
Contributors
Created byBen Hardy
Attachments
Events
Aus/US Mother's DayAd Words all inInitial content for PR company readyFB remarketing readyLP ready for tastemakersAus Mother's Day book depends on TechIntroducing TBOE FB content readyEmail 1 - announcing new Aus bookFB remarketing for Email 1 readyWhy we made the Aussie book blogInstagram artists blogEmail 2 - why we made the Aussie book/what makes it AussieFB remarketing for Email 2Content for PR company readyProvide brief, KPIs, Press Pack. contentBe ready with reactive social posts e.g. announcing media interviews etc.Email 3 - using media coverageTech game/interactive feature launchedSocial posts announcing tech gameBrief Tech re: game/interactive featureCreate a Lucy equivalent profileLP ready for early adoptersPeriods
Pixel info gathering launchPillar 1 - TastemakersPillar 4 - BAU Australian LucyPillar 2 - Early adopters/past customersPillar 3 - Mainstream media outletsPR companyMedia placements (PR company)Instagram influencers - Fernanda
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