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Case Study 3
6 months ago
Howard Head sells Head Ski Co. to AMF for $16 million.
Retires. Renovates new home. With new tennis court.
Orders Prince ball machine upon advice of tennis pro; began dialogue to debug machine
Buys 27% of Prince for 27k; becomes chairman of board and de facto chief engineer
Begins racket experimentation; first using weights, then conceived spreading weight out (thus increasing area).
Controlled testing of experimental model begins.
Head decides to go into production: 35k rackets necessary minimum order from Maark (Sold 70k)
Patent #3,999,756 granted: import of patent in scope and ownership
Noted need for Pro and Graphite
Manufacturing is solved. (Kunnan Lo & Grafalloy)
Pro and Graphite models added to classic. Sales take off.
Sales volume again doubles.
Head proposes mid-size rackets.
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