Case Study 3 - Timeline

Howard Head sells Head Ski Co. to AMF for $16 million.

Retires. Renovates new home. With new tennis court.

Orders Prince ball machine upon advice of tennis pro; began dialogue to debug machine

Buys 27% of Prince for 27k; becomes chairman of board and de facto chief engineer

Begins racket experimentation; first using weights, then conceived spreading weight out (thus increasing area).

Controlled testing of experimental model begins.

Head decides to go into production: 35k rackets necessary minimum order from Maark (Sold 70k)

Patent #3,999,756 granted: import of patent in scope and ownership

Noted need for Pro and Graphite

Manufacturing is solved. (Kunnan Lo & Grafalloy)

Pro and Graphite models added to classic. Sales take off.

Sales volume again doubles.

Head proposes mid-size rackets.