Events
Jordan StartsDave StartsRecruitment driveApp 1 stable
(enough)App 2 data investigationApp 2.1 StartsJason StartsRalph startsOwen StartsBackdate eventsMachine LearningISO certified security (1)CI/CD - back endQueryAPIBackend ETLNew WebApp
StartReprocess conversionsBig clients dataTech debtAttribution modelsQuicksight BIETL improvementsCI/CD - Query APIMarketing sourcesAuthentication APICI/CD - AuthAPIWebApp 2.0CI/CD - WebAppKieron LeavesReports & Attribution ModelsCost - FacebookCookie captureRevenue - Phase 1Web Conversion reports - Phase 1Visitor Page - Phase 1Soft launchBen StartsPOC - 2 filtersApp 2 Investigation
& planningData Science
talksData Science
Innovation BeginsWebApp AlphaMMM StartWeb app
ImprovementsCost - Google AdsJason LeavesRalph LeavesCost - Instagram & YouTubeRevenue startedDDA model readyMove S3 data
into shared bucketQUARTERLY MEETINGQUARTERLY MEETINGAlex StartsFront end
major updatesPowerful ChartingParquet & Athena dataWeb Conversion reports - Phase 3Web Conversion reports - Phase 2Exchange RatesRevenue - Phase 3 (Metrics)Revenue - Phase 2MLOps - Phase 1Add new Revenue dataUpgraded to .NET 6Adcosts uploadReplace D3 charts with ChartJSRewrite Metrics backend codeRevenue - Phase 4Web Conversions Export - SimpleVisitor Page - Phase 2QUARTER & ANNUAL MEETINGJordan AnniversaryAlex AnniversaryOwen AnniversaryRevenue - ExportVisitor Page - Phase 3Visitor Page - Phase 4AdCosts - New IPAASTech debt - Improved ChartsTech debt - Athena/Parquet code refactorMMM - Data in the ProductLog in page updated to include promo imageData science automated process - StartWeb Conversion reports - Detailed view ExportApp 2 BetaBlur featureCaching functionality completedUpload AdCosts via APIQ1 - QUARTERLY MEETINGAWS Quicksight POCAdCost Switch onImproved tracking for iframesML DDA automation - phase 1Q2 - QUARTERLY MEETINGOpportunity - Phase 1Opportunity - Phase 2Opportunity - Phase 3Opportunity - Phase 4Rollworks marketing sourceUI improvementsMMM front end updatesTech debtBI tool - AWS QuicksightUpload Revenue - in-houseSession capture refactorManual form uploadNew Metrics tables used in productionRevenue database improvementsOpportunity stages control (backend only)APP 2 for all new clientsOpportunity CSV import (Internal only)Revenue detailed viewRevenue lead date captureCSV Export - Revenue detailed viewFind by payload value (improvements)CSV Export - reports pageCSV Export - Opportunity simple viewNew currency support (AUD)Opportunity detailed viewUI improvementsReports improvements (UX)CSV Export - Opportunity detailed viewSegmentation - Phase 1 (backend)Referral URL on visitor pageRevenue improvements - TimeLiam StartsLiam AnniversaryLiam AnniversaryOwen AnniversaryOwen AnniversaryJordan AnniversaryMulti device conversion (Beta)Ironhack - Multi device conversion back dateReport performance improvements - ClicksMLOps: DDAQ3 - QUARTERLY MEETINGReports percentagesWebhooks - Phase 1 (Complex events)Managing Webhooks errorsMLOps: MMMElasticsearch database clean upSql database clean upML - Hybrid impressions model - Source levelMLOps - handle R languageWebhooks (Flattened response)Inbound CallsDave had a babyBetter device detectionInbound calls - RecordingsWebhooks - Custom fieldsFind by Cookie ValueSlack notificationsApp 1 database downgradeExclusionsNew currency support (AED)Additional app settingsNew currency support (PLN & INR)URL whitelistingWebhook history (MVC)2024 - QUARTERLY MEETING - Year StartPathsJon StartedJon AnniversaryJon AnniversaryNew Marketing Source (StackAdapt)New Marketing Source (Outbrain)Ad costs map to events (Probablistic)Improved cookie capturingImproved source attribution logicVisitor Page - RevenueVisitors for investigationVisitor Page - OpportunityReports - Model comparisonQ1 2024 - QUARTERLY MEETINGDashboard metrics - LTVNew Marketing Source (Awin)Offline Source - unblurAwin AdcostRevenue from FormsAdvanced Reports - Phase 1 (POC)Impressions model v1Q2 2024 - QUARTERLY MEETINGDave AnniversaryDave AnniversaryDatabase scaffoldingOutbrain AdcostAdvanced Reports - Phase 2 (POC)Azure blob storage solutionAdvanced Reports - Campaign drill down (cost level)Advanced Reports - Campaign drill down (event level)Sandbox - phase 1 (empty)StackAdapt AdcostSnapchat AdcostTaboola AdcostNew Marketing Source (Unassigned)New Marketing Source (The Trade Desk)New Marketing Source (Taboola)New Marketing Source (ShareASale)New Marketing Source (Impact)New Marketing Source (Criteo)New Marketing Source (Klaviyo)Advanced Reports - Campaign GroupingQ3 2024 - QUARTERLY MEETINGAlex LeavesShopify ecommerce tracker solutionCall recordings - updatedReduce cloud costs - APIsReduce cloud costs - Database.NET 8 UpgradeSandbox - Phase 1Call recordings link in WebhooksNew Marketing Source (SMS)Advanced Reports - CompareNew currency support (IDR)Advanced Reports - Turn on!Advanced Reports - RevenueCriteo AdcostSandbox - Phase 2 (AR)Advanced Reports - OpportunityPublic API throttlingDefault Opp segment - StageInsights engineInsights - Conversion InfluenceRevenue - Additional data & ReferenceOpps- Additional data & ReferenceCross domain tackingImproved Segmentation - Filter/SessionJordan AnniversaryJon AnniversaryOwen AnniversaryLiam AnniversaryImproved Facebook attribution improved and more accurateS&G data clean upImproved Conversion metricsImproved Rev & Opps metricsShopify tracker upgradeWeb Segmentation within the AppImproved Click metricsAd Platform Segmentation within the AppDDA & Impressions model (Manual run)New Marketing Source (ChatGPT)Improved DDA & Impressions modelGoogle Ads IntegrationDDA & Impressions model (Source level)DDA & Impressions model (Campaign level)DDA Improvements - filter CDData science tasks - ImprovementsSegmentation (Ad Platform) - Better targetingDDA & Impressions model - In app reviewGoogle Ads Integration - improvementsFacebook Ads IntegrationBudget Scenario Planner - SandboxBudget Scenario Planner Compare - SandboxBudget Scenario Planner Edit - SandboxCampaign Budget Scenario Planner - SandboxBetter Inbound call handling - ScalableClient Ads Integrations - In app reprocessingRedshift DecommisionWebhook improvementsInfrastructure Alerting ImprovementsQ2 2025 - QUARTERLY MEETINGQ1 2025 - QUARTERLY MEETINGQ3 2025 - QUARTERLY MEETINGPeriods
Dave getting startedFeature freezeSnags, Performance, Bug fixesData accuracy focusReports page performance upgradesApp 1 Database updatesSQS Processing improvementsApp 1 Database migrationChristmas PeriodAd Platform Ingestion (Refactor)Large data ingestion eventRule engine (Refactor)Map events to visitor (Refactor)Cloud CostsOV FocusChristmas Period
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