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8 months ago
7 months ago
Music video became revolutionised
Music videos started becoming more narrative and having a theme
MTV decides to play the song Thriller by Michael Jackson 3-5 times a day. Started going full narrative. It started to become a tool for advertising, people would search for a music video.
Pete Gabriel has his video for 'Sledgehammer'. It becomes surreal.There is still narrative use of claymation, pixilation, + stop motion animation
Decline of MTV music programme. MTV realised that narrative TV OR reality TV became more popular than music videos
Youtube was born
Vevo was born
Beyonce releases her album 'Lemonade' Pharell Williams releases the song 'Happy', dancing with people along with the music video which is 4 minutes
2010-2015: Interactive music videos. Gives you an option to choose so that you can continue with the next clip of the music video. Interactive video: Bombay bicycle
Virtual music videos. An example is The Weeknd - The Hills remix feat. Eminem ( A Virtual Reality Experience)
Film directors get in on the action
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