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Created byAida Aramideh
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Music video became revolutionisedMusic videos started
becoming more narrative
and having a themeMTV decides to play the song Thriller by Michael Jackson 3-5 times a day.
Started going full narrative.
It started to become a tool for advertising, people would search
for a music video.Pete Gabriel has his video for 'Sledgehammer'.
It becomes surreal.There is still narrative use
of claymation, pixilation, + stop motion animationDecline of MTV music programme.
MTV realised that narrative TV
OR reality TV became more
popular than music videosYoutube was bornVevo was bornBeyonce releases her album 'Lemonade'
Pharell Williams releases the song 'Happy', dancing with people along
with the music video which is 4 minutes2010-2015: Interactive music videos. Gives you an option to
choose so that you can
continue with the next clip of the music video.
Interactive video: Bombay bicycleVirtual music videos. An example is The Weeknd -
The Hills remix feat. Eminem ( A Virtual Reality Experience)Film directors get in on the action
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