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Timeline Media Buy to bet365
9 months ago
Initial whitelist is ready!
World Cup 2018 Starts 14/06/18
We go live small scale 2-3 GEOS
We add 4-5 GEO's - Ready for boxing
Manually start looking at more sites to whitelist 3/01/18
Hopefully go live with RTB Brandsafe 05/02/18
RTB and new sources ready For fixtures and CL round 16
Start looking into adding a fourth network
All GEO'S in "Game Plan" Goes live - Ready for last PL fixtures - Building up for CL Fixtures
Adding More sites - Fourth network live!
Ready for Quarter Finals CL!
Prep for CL final stages - Semi Final (24/25 + 01/02 May) - Building up heavily
Prep WC - Add as many GEO'S allowed that are participating in the WC as minimum
Champions League Final - From here until WC, we scale up a lot.
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